The title of the film is taken from Leni’s Riefenstahl Olympia slogan which appears at the beginning of her documentary. Video-essay mix multiple narratives of 20th-century ideologies. Nazi central philosopher Alfred Rosenberg matches together with the icon of American democracy – poet Walt Whitman. Nietzsche follows the official soviet voiceover. The ideas of youth are wrapped into fashion brand style that mimics early soviet aesthetics.